Events are a huge tool in the business world – galas, networking socials, symposiums, training, you name it! Events typically bring out stakeholders, sponsors, members and partners that businesses do not interact with daily and therefore events offer a tremendous opportunity to reactivate your brand with attendees.
From the moment attendees step through the doors into an event, each interaction point should be considered a connection with your brand. From registration and marketing material to the look and feel to the content of the event each element should be 100% aligned with your brand.
The most successful corporate events find ways to encourage attendees to share content to their broader networks via social media (check out Liuna Garden’s post on this!) and expose attendees to relevant, timely content.
To help your business achieve an exceptional business function take a look at this blog from BizBash that outlines some tips and trends to really blow your next event out of the water!
(Oh, in case we didn’t mention, we would love to host your next corporate event! Get in touch today to book a site visit!)
All we know is that brand is boss when it comes to an event! Find ways to activate your brand often and you are sure to have a successful event on your hands!
Stay tuned for weekly blog updates and be sure to follow us on Instagram at @Liuna_Station as we deliver fresh, new content to inspire, excite and assist as you plan your dream event. From all of us at Liuna Station, thank you for following along!