Now that the holidays are over, and we are adjusting into the first month of 2018, us A-type personalities are thinking what’s next for upcoming social event trends. As technology continues to evolve, so does our way of communication and coordinating events. In 2018, we will see how social media will create even more disruption, as new technological advancements go mainstream, and as social norms related to social media change. Check out the top 5 social media trends to keep in mind when planning your upcoming events in the New Year:
Augmented Reality
As Entrepreneur highlights, Apple announced its iPhone 8 and iPhone X both devices integrates a new chip that displays extraordinary augmented reality experiences to the user. This new technology will most likely be incorporated within social media platforms and will be a great new feature to include in your upcoming events. For example, imagine providing guests the ability to take a selfie with a celebrity keynote speaker that could be projected via augmented reality!

Master your Instagram Story
This new social media feature is only 1 year old, and Entrepreneur states the data is showing that nearly half of all Insta users will be utilizing Stories by the end of the New Year! Make sure you step up your Instagram Story game within your 2018 events. Give behind the scenes exposure of your upcoming social event, make the story interactive by using the poll feature, or make your brand more humanistic by using the hilarious filters you can apply!
Invest in Influencer Marketing
Almost 100% of marketers who create an influencer marketing strategy claim it to be successful. Companies do this by using social media-based influencers within their marketing strategy to reach new audiences and strengthen their current engagement. We anticipate more brands to start investing in influencer marketing, as a way to reach other audiences who don’t follow traditional media channels.
Create a two-way Conversation with Messaging Platforms 
It is said that over 2.5 BILLION people globally use messaging platforms such as Facebook Messenger, WhatsAPP, SnapChat etc. and yet brands are still primarily focused on connecting with their target market purely on social networks. When planning your 2018 social event, invest more time and money in connecting with your consumers using such messaging platforms. This form of two way conversation brings life to your event, and a humanistic persona to your company.
Incorporate Live Streaming  
Similar to Instagram Stories, another trend for social events in 2018 will be investing in live streaming. Using this tactic will grab the attention of your followers, as well as individuals who couldn’t attend. Companies are adding live streaming within their strategic monthly content calendar plans as a great tool to raise awareness.

As a number of new social media trends are rising in the new year, companies are urged to familiarize themselves with the new tools. Doing so will strengthen your social events in 2018. Remember to think about your audience, depending on the target demographic of your event, will dictate the type of social platforms you will need to utilize.
And if we haven’t made it crystal clear, we would LOVE to host your upcoming social events! We have the latest social event trends covered, a great list of preferred vendors that you can utilize, and a talented events team who will make your event dream a reality. Get in touch today to book a site visit!
Stay tuned for weekly blog updates and make sure to connect with Liuna Gardens on Instagram and Facebook as we deliver fresh, new content to inspire, excite and assist as you plan your dream event. While you’re at it, head over to Liuna Station blog to check out corporate event trends to keep in mind for 2018.
From all of us at Liuna Garden, thank you for following along!